Challenges and Aspirations of the Neom Project

This chapter delves into the complexities surrounding the ambitious Neom project, highlighting the challenges faced in launching developments like Sindala amidst delayed construction and rising costs. Former employees share their mixed experiences, from initial hopes for impactful contributions to disillusionment caused by corporate pressures and leadership conflicts. The discussion also touches on the broader implications of Saudi Arabia’s evolving identity, fueled by significant investments and social reforms in the entertainment and tourism sectors.