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20: How to Tell a Story That Sells

Billion Dollar Backstory

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The Power of Storytelling in Selling and Fund Conversion

This chapter discusses the importance of storytelling in selling and how it differs from traditional sales techniques. Listeners are encouraged to share stories of fund managers or founders in the investment world. The chapter ends with an advertisement from Ultimus Fund Solutions, discussing the conversion of Amrit Berg's LP into an integral fund and the benefits of fund conversion.

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