#76 Frank Stephenson: Pushing the Limits of Innovation
The Knowledge Project
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Balancing Innovation and Tradition in Automotive Design
This chapter explores the complex dynamics between engineering and design in automotive companies, contrasting traditional volume-sellers with high-end brands. It discusses the impact of organizational culture on creativity, emphasizing the importance of curiosity in driving innovation. Additionally, the chapter highlights the tension between profitability and design vision, showcasing how impactful designs can evoke emotional connections with consumers.
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