Build a Better Agency Podcast cover image

Episode 517 The Secret to Agency Profitability with Michael Farmer

Build a Better Agency Podcast

00:00

Building Successful CEO Relationships and Addressing CMO Challenges

This chapter explores the crucial dynamics between consulting firms and CEOs, underscoring the need for direct communication to achieve success. It also addresses the challenges CMOs face with multi-channel advertising and advocates for fostering long-term relationships with agencies that prioritize understanding brand needs.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app