Marketing authentically with Coltrane Curtis
This Is Working with Daniel Roth
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The Influencer Behind the Influencer
Coltrane Curtis: Brands not reaching out to black and Latino communities of color has been around since the day zero. He says it's more about, do you respect these communities? And what we like to do is go a little deeper, right? Like, there's just one brand that we're working with. I won't blow them up right now. But they're like, you know, black men love basketball. Okay, cool. That might be true. But what's the nuance? Is it gaming? Do we want to be like, mav or rich Paul? Do we like the executive side of it? There was no basic strategies talking to really basic kind of campaigns
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