What's the Difference Between White Labeling and Consulting?

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"We've had over 3,500 people come to our workshops. We've set up over 200 distilleries turn key from start to finish for others," he says. "And we've done all these things on the side so that we could then continue to build COVA"

Scholar and distiller Sonat Birnecker Hart of the Koval Distillery talks with EconTalk host Russ Roberts about her career move from academia to whiskey-making. She explains that the heart is the key to great flavor--when making whiskey, and when making the right choices in life.