friberg: I have a simple rubric for creation in a business. Number one is, can you make a product? Number two is, do people want to buy your product? Number three is, Can you make a positive gross margin selling that product to those people? Number four is,Can you make a return on the marketing dollars you have to spend to generate that gross profit? And number five is,can you scale the amount of money you deploy to grow your business such that as you grow, the turn goes up, not down)? If those are the five kind of things you can accomplish in that order, you can build the next google and so and then the sixth thing is