The Challenge of Entering a New Sector

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Roth and Steven were entering an industry in which they had zero experience. Having a technical co-founder is almost always a stronger position than if you have to hire out all the coding. This is where newcomers can bring a unique outsider perspective that can disrupt old calcified ways of doing things. Entering an unfamiliar sector doesn't have to be fatal to a startup or an established business if you learn the rules quickly.

Running a business can be a lonely job. The long hours, the existential threats — it can feel like the weight of the entire company is on your back. That’s where the transformative power of co-founders comes in. Co-founders provide more than added manpower; they bring fresh perspectives and talents that help businesses conquer problems at speed. And the co-founder effect extends beyond the people who started the company: The lessons hold true for every team member that contributes in a foundational way. The more voices you add, the more resilience you build in yourself, and your organization.

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