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DAZN's Billion-Dollar Bet on FIFA
This chapter explores DAZN's recent acquisition of global broadcasting rights for the 2025 Club World Cup for $1 billion, examining the implications and strategies behind such a hefty investment. It discusses DAZN's focus on expanding its global presence in sports broadcasting, including challenges with profitability, partnerships, and innovative sub-licensing arrangements. The conversation also touches on the potential impacts of these moves on DAZN's future, including possible public offerings and the significance of Saudi investments.