Why I Wrote the Book for Myself

This episode was sponsored by Cannonball Moments

LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/

In this no‑BS episode of Dropping Bombs, Chad Sanschagrin delivers the exact mindset shifts unlocking growth, influence, and unstoppable execution. The national bestselling author of Keep Telling Yourself and founder of Cannonball Moments explains why teams win when leaders coach the person, not the position—and how identity drives behavior and results. He also reveals how a childhood "trauma" fueled a victim mentality that nearly destroyed him... until he uncovered the shocking truth years later that turned him into a sought‑after performance coach and host of The Cannonball Mindset.

Steal the frameworks: use his four‑question interrupt to dismantle limiting stories, practice the "pause of choice" before reacting, go all‑in by taking your hands off the chips, stop being "illiterate by choice," and upgrade from lack to abundance so performance follows. If you're leading teams or leading yourself, this conversation gives you clear steps to build confidence, culture, and revenue—without fluff. Watch, take notes, subscribe, and implement—this is your wake‑up call to unlock true abundance and stop self-sabotaging now.

🔗 Resources 🌐 Chad Sanschagrin — https://www.chadsanschagrin.com/ 🌐 Cannonball Moments — https://www.cannonballmoments.com/ 📚 Keep Telling Yourself (Book) — https://www.simonandschuster.com/books/Keep-Telling-Yourself/Chad-Sanschagrin/9781637746486 📲 Chad Sanschagrin Instagram — https://www.instagram.com/sanschagrin_chad/ 📲 Cannonball Moments Instagram — https://www.instagram.com/cannonballmoments/ 🎙️ The Cannonball Mindset Podcast — https://www.cannonballmoments.com/podcasts-cannonball-moments

Watch the full-length video version of any Dropping Bombs episode here on YouTube.

Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.

LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out: https://www.lightspeedvt.com/

Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/

This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it. Closer School: https://www.closerschool.com/cs