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13min chapter
#92 Leading the fastest-growing car brand in America, Investing $1B on new dealerships, Hyundai's solution for fast charging? | Randy Parker, CEO of Hyundai Motor America
Car Dealership Guy Podcast
Hyundai's Investments in Electric Vehicles and Hybrid Market
The chapter explores Hyundai's $12.6 billion investment in an EV manufacturing facility in Savannah, Georgia, emphasizing the creation of high-paying jobs and support from Georgia. It discusses the shift from hybrids to EVs to reduce carbon footprint, Hyundai's strategy to attract conquest buyers, and the importance of balancing short-term growth with long-term goals. Affordability, leasing, marketing strategies, and the significance of providing a great customer experience are also key topics highlighted in the chapter.
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