World Wide Waste with Gerry McGovern cover image

Dr. Melvin Vopson 'The environmental weight of data'

World Wide Waste with Gerry McGovern

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The Importance of Advertising in the Climate Crisis

For every dollar that's spent on AI to do positive things about the climate change, there's a hundred dollars being spent for advertising AI. Because advertising is in essence selling to our weaknesses. It's just information projecting into the brain and the brain registers this some subconscious subconscious. Before you know it, you end up buying that product because your brain just does it. The fact that human brain is essentially is a biological computer. So it's a computing machine, essentially the human brain, a very effective one. And computers need programs to function. They need computers don't run themselves, they need a program to tell them what to do and they do what they are programmed to do. In a

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