The Strategic Simplicity Behind a Billion-Dollar Beauty Brand

Elf Beauty is buying Hailey Bieber’s Rhode for $1B… with a trick from Elvis Presley.

The NYT hooked up with Amazon… Because Alexa+ wants to be the 1st *premium* chatbot.

And Trump’s tariffs were ruled illegal… The Trade War is hitting the Supreme Court.

Plus, the hardest word in the Spelling Bee… Lake Chargoggagoggmanchauggagoggchaubunagungamaugg (real place, real word)

$ELF $NYT $AMZN

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Heinz Ketchup 🍅

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

NEWSLETTER:

https://tboypod.com/newsletter 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Anything else: https://tboypod.com/ 

Our 2nd show… 

The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.