Ecommerce Playbook: Numbers, Struggles & Growth cover image

Lessons Learned from Black Friday 2021

Ecommerce Playbook: Numbers, Struggles & Growth

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Grow Your Brand With Zero Interest Credit Cards

We've been doing this in some ways since 2018. So we've gone through Black Friday a lot of times. We know what works. It is what it is. And at this point, short of giving people 70% off some super blow, blow the doors off offer that's going to totally destroy the brand, we know what work. Don't try to think you can massively blow away some number that you've not blown away before. But take their revenue, do what works.

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