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Robert Brunner: The design giant who hired Jony Ive

Design Better

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How to Be a Successful Designer

I had this epiphany and it kind of came through Beats and also through, I'd done another little startup which I invested in. And I began to realize that as designers, we actually give away intellectual property really cheaply. But with the startups, we started to invest in them and we developed some models where we could convert part of our fee into equity. It sort of changed the way we worked in that, you know, we went from being this vendor or hired gun to being part of the business who we also have skin in the game.

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