The Lippis Test: How to Have Really Good Friends

I know you're not a scarcity mindset type guy, but you're teaching people the playbook. How do you reconcile giving them the secret sauce and having people rip you off? Because that's what happens. Once you're the industry leader, my strategic best move is to buy everyone's courses who's new,. Rip out anything that's good, immediately distribute, and then make you irrelevant. The guys who can't stay on top don't do that. And it's usually because of ego. I'm like, I don't care where it comes from. Like if messenger, some guys got a good messenger course, go find it. Information is very high margin, but has massively declining value