11min chapter

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Competing on Sports Ownership

SSAC

CHAPTER

The Evolution of Sports Ownership

This chapter examines the changing dynamics of team ownership in sports, showcasing how team valuations have soared and fan engagement has transformed. It discusses the impact of technology and globalization on investment strategies, as well as the new opportunities emerging from both conventional and unconventional sports. Additionally, the chapter highlights the need for a solid economic foundation and adaptive ownership models to meet modern consumer expectations.

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