How to Scale Your Business to Other Territories

Our aim was always to use the first three years to first see if we can deliver a positive and good experience to the fans. I think we've successfully been able to deliver that. What this opens up for us is really critical to how we grow our business because it allows us to go into territories where we don't have a user base already. We have a strong base to be able to launch our ecosystem. Now once we know we can make this content work, that means we can scale into any territory that we can construct the ecosystem and then acquire the right rights. So fill the top of the funnel with users delivered on free content and then monetize for our ecosystem.