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Breakthrough Lessons: You are Yoda, not Luke

Pattern Breakers

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The Hero's Journey of a Startup

In the hero's journey of a startup you are Yoda and not Luke. Your role is to convince others early investors, customers or employees to engage in your call to adventure. You need to help them understand the world that could be and why it's better than the world that is. And then as Yoda you provide them with the tools which are like the force and lightsaber that help them on their journey.

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