Live from INBOUND: Does PR Still Matter? With Katie Burke and Kipp Bodnar
Marketing Against The Grain
00:00
Navigating Influencer Dynamics in Marketing
This chapter delves into the interplay between influencer marketing and public relations, focusing on the value of connecting with emerging influencers for authentic collaborations. It emphasizes proactive and genuine communication, the importance of core messaging, and the need for clarity in branding to engage effectively with audiences. The discussion also covers strategic resource allocation and the challenges of product marketing, advocating for a narrowed focus to enhance messaging and marketing effectiveness.
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