The Evolution of Retail Media Networks

The promise is just as big, if not bigger, with retail media networks. The learning curve to adapt and optimize is have we haven't had that kind of time available to go through that process. For retailers, I think before you jump into this space, although everybody's pretty much in the pool already, it's really important to understand how you're going to differentiate. A lot of cases, the customer data itself is the value proposition that's more important perhaps than the commerce end of it.

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