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Farm, Food, Plays, Jeff

The RobCast

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The Evolution of Rodale

J.I. Rodale is the founder of Rodeo Institute in Ventura, California. He believes that if we're really going to change health care, we've got to go way upstream and fix the way we farm. In October he launched a first-of-its-kind conference on regenerative organic farming for doctors. It was accredited by Temple University School of Health.

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