SEO Reporting and KPIs

SEO reporting is a major part of doing SEO. Joe Hall shares his thought on KPIs and how to set them up for your team. He uses education as a KPI and communication as one of his KPIs. "I like to think about KPIs as either communication KPIs, strategic KPIs or business KPIs," he says.

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Episode notes

The SERP’s Up SEO Podcast celebrates its 50th episode with a look back—and asks what’s next with SEO. Wix’s own Mordy Oberstein and Crystal Carter revisit the Top 10 Episodes from the last year in this compilation episode, featuring some of the greatest minds in the industry.

How does duplicate content impact SERP rankings?

What’s the difference between good and bad SEO content?

How do you build an effective SEO team?

Great conversations, hot topics, and expert SEO guests. It’s all here! From GA4 preparation to using AI writers and everything in between, SERP’s Up’s episode 50 gives you the quick hits on what’s relevant in SEO today and what’s changing.

[00:02:24] What's On This Episode of SERP's Up?

[00:05:21] Top 10 Episodes

[00:06:06] #1: Ryan Jones: Tip on Homepage SEO (Episode 1)

[00:07:44] #2: Kristina Azarenko: Internal Linking and E-commerce SEO (Episode 18)

[00:09:18] #3: Cindy Krum: Doing Keyword Research the Right Way (Episode 4)

[00:11:48] #4: Ryan Law: AI as a Force Multiplier (Episode 29)

[00:14:00] #5: Jill Quick: Preparing for GA4 (Episode 30)

[00:16:48] #6: Danny Richman: Using AI Writers the Right Way (Episode 9)

[00:19:24] #7: Shelby Blackey & Jessie Willms: What is Good Content? (Episode 2)

[00:22:23] #8: Luke Davis: How to Learn SEO (Episode 6)

[00:24:26] #9: Himani Kanakria: Difference Between Good SEO Advice and Bad SEO Advice (Episode 5)

[00:26:24] #10: Barry Adams: Duplicate Content (Episode 17)