418: The most important output in a consulting study | management consulting project | benefits case (Strategy Skills classics)
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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The Importance of Presenting a Benefits Case
This chapter emphasizes the importance of understanding the potential size of benefits, addressing levers, and implementing the case in a consulting study. It discusses how this information helps CEOs make organizational changes and highlights the problem of poorly articulated benefits in many studies.
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