Elsethe has worked hard on the engineering side to get more women in the factory. She says it's important for a business like hers to have equal representation, because half our market or women. Elsethe: All different perspectives you have in a business, whether it's religion, race, gender,. is i else is i likely to engage with that community.
With the climate crisis mounting, cycling is often touted as being part of the solution for how we can make our cities less congested, more green and generally more pleasant places to be. The unmistakable silhouette of a Brompton bike, first created by Andrew Ritchie in the late 1970s, fits many of the credentials crucial to helping solve today's transport and mobility challenges and yet the company’s unique folding design has been a favourite for citydwellers for decades. It’s now the subject of a new book: The Brompton: Engineering for Change, written by Brompton CEO Will Butler-Adams and the book's co-author financial journalist Dan Davies. Will recently joined our host Rosamund Urwin of the Sunday Times to tell her about the Brompton story.
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