Tactics vs. Strategies
B2B Growth
00:00
Differentiating Tactics and Strategies in Marketing and the Importance of a Strong Foundational Strategy
The hosts explain the difference between tactics and strategies in marketing and stress the need for a strong foundational strategy. They also discuss considerations for choosing the right distribution channels and highlight the issue of B2B brands focusing on awareness over quality content.
Play episode from 02:06
Transcript
