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Marketing Lessons for Companies Big and Small

HBR IdeaCast

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Building Great Brands From the Inside Out

Great brands are built by the images or external messages that they create. And popis, with the way that the leadership team has cultivated strong culture, shows that you can build a great brand from the inside out. So let's take one of those interest examples. Popeyes came on to my radar because they produced such a phenomenal of turn around in the last,. i gess now, it's like seven or eight years.

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