Kramer: I always laugh every time I do a one on one with a founder because two or three questions in. It's all the hardest to have questions in the world. So helping them try to relate to solve a new problem, that's pretty important to business and success. The easy questions, they already resolved by definition. But my conversation is always around, here's how I may think through that problem,. Here's the subtle things to look for that might be going wrong.

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