Twitter has always been kind of small and niche. It's big, but it doesn't have anywhere near the scale of Facebook. There is this perception among a lot of people because Twitter gets so much attention that even if you're not on Twitter, you wind up seeing tweets gives you this impression that it's really, really huge. And maybe no one needs Twitter in the sense of as a way to access that part of the media ecosystem. I think the idea that Twitter would just go away, that's probably not going to happen.
Meta’s new Twitter-like social media platform called Threads is signing up users at a record pace. But will it last–and will it be a “Twitter killer”? Bloomberg Businessweek writer Max Chafkin is…skeptical. He says that after years of explosive growth, social media platforms like Twitter, Facebook and Instagram are facing big challenges. Many longtime users are spending less time each day scrolling through their feeds. Max joins this episode to talk about why people are putting down their phones and choosing to spend more time IRL.
Read more: Threads, Twitter and the No-Attention Economy
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