5min chapter

The Bootstrapped Founder cover image

123: Purchasing Power Parity Pricing

The Bootstrapped Founder

CHAPTER

Adding Location Base Pricing to Your Products

I initially hesitated to use purchasing property, paroty pricing for my infro products because i feared losing revenue. But when i stopped looking at the dollars and started considering the marketing potential of adding purchasing power parity pricing, i realized how much an empowerment move tis can actually be. By opening up whole new markets, new economies utus, don't get more sales. You get access to entire networks of severely underserfed professionals. The worth of mouth potential of serving your customers in the way that empowers them is incredible. And yet i shide away from it, for even talking about it on twetter. Even as i understood that i had no reason to not drop my prices

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