How Do You Get Started With Content Marketing?

bermetrix is a startup teaching developers and entropeneries how to start, build and grow their businesses. A big part of your marketing strategy is content marketing. How did you get started with it? I don't know that i'd initially set out to do, like, ok, content marketing. That's our stick. So for me, writing, i reckon, i write most of our content still. But the writing, writing about the stuff that we're doing at bermetrix, is somewhat therapeutic for me.