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A Guide to Franchising ft. Dheeraj Gupta

The Habit Coach with Ashdin Doctor

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The Habits of a Good Franchisee

"As a company, you make money last. Once you cross a certain number of stores, then the royalty that you're collecting every week becomes large enough to not only fund your organization cost, but also throw up a profit," he says. "I may understand that a very sharp focus on the menu, on the customer need is required." He adds: "But the franchisee is coming from a world where everyone has got so many products".

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