3min chapter

Pattern Breakers cover image

Breakthrough Lessons: “BIG D" Design

Pattern Breakers

CHAPTER

Design Is the Opposite of Enthropy

Design means making intentional choices, especially in areas that others leave to chance. For an early stage start up, not all customers are equal. Some represent a pure form of the future. Youare designing with requirements far more valid than those of conventional thinkers. And picking the right customers gives you credibility within the eco system and improves your product and design along the way.

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