The Last One Is Don't Ask to Convert

The last one is something that I think is very, very important and can be universal is that give value before you ask to convert. By the way, there is a case study on the website for Clank or localizer. So the service is offering users to translate your website so you can type in your website. It will using algorithm, it will translate your website to your specific language. But the conversion rate was very low and I mean it was very an optimistic experience. That really no matter the vertical, no matter the industry, if you make it about the user and make them feel central to the entire process then they're more likely to sign up.