Early strategy and market focus

Phillip Cantrell, founder of Benchmark Realty (2,000 agents with $5 billion in sales), shares his blueprint for building a massive fee-based brokerage from the ground up, starting with one desk in his living room. A self-professed "98% left brain" analytical thinker, he discusses overcoming a career-crushing failure in 2008, the crucial concept of "the power in the pause," and his philosophical core: money is the scoreboard of service to others. He offers unvarnished advice for anyone considering selling their business.

Links mentioned in the show:

Episode with Dan Duffy: https://www.youtube.com/watch?v=SuQLi0ELOFY

For Phillip's book check out: https://www.phillipcantrell.com/

Connect with Phillip on Instagram - Facebook - LinkedIn.

https://www.instagram.com/phillipcantrell.realestate/

https://www.facebook.com/phillip.cantrell.crb

https://www.linkedin.com/in/phillipcantrell/

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