4min chapter

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448. The Downside of Disgust

Freakonomics Radio

CHAPTER

Are You Getting People to Eat More Insects?

If you pay people to eat insects, they're less likely to engage with it. In psychology, thareis this phenomenon called the mere exposure effect. We know that if people eat insects for a while, not too long, maybe even ten times, they'll get used to it and they won't be disgusted. The problem is getting over the disgust hump because people don't realize they'll cease to be disgusted once they get used to something....

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