#371: How to Grow Your Brand Like a Weed With Storytelling
Business of Story
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Uber Versus Taxis
Ober was first to market, as far as i recall. Then lift came up afterward. Taxi drivers were gruff and never wanted to give you change. So there was never a positive impression of using taxis ever. For us, a vine strategy really is about just borrowing the interstructure of others to gain dominant access to critical resources. We do this by creating partnerships with other liances that we never would have been able to build ourselves or take too long. That's probably one quickest ways to grow a business.
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