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3 Sales Messaging Tactics for Closing Bigger Deals

Sales Gravy: Jeb Blount

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How to Craft a Story

Caveman times, and we tell this to all the people in our training. When you're when you're giving people information, their attention begins to wane but as soon as you tell a story the brain just wakes up like it knows a story is coming. We've stories into the keynote and I do it. It's called the hammock principle but essentially I have stories that are set different points in my keynote to grab attention. And so if you can if you can get more with same or less.

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