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Could You, Would You, Product-Led Growth? by Amplitude Head of Growth

The Product Podcast

CHAPTER

How to Grow a 200 Million Dollars Business in 15 Years?

The most important thing is not to look at it from the funnel perspective. So on the rows here, you have acquisition, monitization and retention. On top of the columns are the motions that you can apply against them. You can be sales lead. Your salespeople prospect for acquisition. They close contracts and they hold cu b rs in order to gauge retention. Or you can be product led. And product lead is all the rage right now,. But in product let its simple. Users acquire other uses for you, either through virality or use a generated content. Product sells itself. It's enough to power the company, to get you a 200 million dollars in revenue fo the first

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