Apple's Evolving Marketing Narrative

This chapter explores the transformation of Apple's corporate identity and marketing strategies, focusing on recent product launches like the Apple Watch Ultra 2 and AirPods Max. The discussion highlights a perceived decline in innovation and the presentation of product craftsmanship, contrasting past marketing efforts with current practices. Additionally, it delves into the significance of design philosophies, the role of iconic products as status symbols, and the future of technology branding.