The Demelio sisters have a YouTube channel. They've been posting long-form stuff to very mixed success. I think this new ad revenue sharing program will encourage them to do more short-form stuff that they're used to. There are just so many more people on TikTok for that content right now where YouTube is always like jack of all trades and insanely good at all of it.
The big news last week was that YouTube is finally turning on monetization with YouTube Shorts. Marques sat down with Chief Product Officer Neal Mohan at the YouTuber Creator Summit to discuss all of the details and find out how it works. Then Marques and Andrew break down what it all means before briefly getting into what has been going on at Twitch over the last weeks.
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