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11min chapter
Ep 480: How Meta’s New Ad Rules Impact Health & Wellness Brands with Pilothouse | AKNF
DTC Podcast
Navigating Meta's New Advertising Rules
This chapter explores the implications of Meta's new advertising restrictions on health and wellness brands, focusing on the different levels of event tracking limitations. The speakers discuss proactive strategies for adapting marketing approaches amid these changes, highlighting the need for careful categorization and clear communication of product benefits. Moreover, they emphasize the importance of ongoing adjustments to branding and advertising tactics to maintain effective performance tracking in a shifting regulatory landscape.
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