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Akimbo: A Podcast from Seth Godin
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How to Make Sure You Have No Unsold Books
Bob Greene: Book publishers used to print a lot of copies, but now they discard fewer. He says the book industry is trying to figure out what to do if it doesn't sell any books at all. Greene: Why hustle movie theater owners? To make sure you're on an enormous number of screens and then run all of those ads before the movie has even been seen. The Wolfman would say, "Get your ass in gear"
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