2min chapter

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E374 | EUVC | Perplexity’s $8B Target, Anthropic’s AI Control, NHS Data Privatization, and Tech Giants’ Media Acquisitions – with Dan Bowyer

EUVC

CHAPTER

Strategic Media Acquisitions and the Shift in Customer Engagement

This chapter explores how major companies like Stripe, HubSpot, and JP Morgan are leveraging media acquisitions to enhance audience engagement. It highlights the shift towards content-driven marketing and emphasizes the importance of strategic investments for founders and smaller businesses in building relationships with their customers.

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