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2min chapter
Product marketing to $15M ARR | Tomasz Niezgoda (Surfer)
Ahrefs Podcast
Intro
This chapter features the co-founder of Surfer discussing the evolution of their marketing strategy, emphasizing product marketing and the redesign of their homepage to attract an upscale audience. The conversation also explores the implications of AI, the role of product certification in building customer connections, and tips for enhancing engagement during product webinars.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode