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Real Hackney Dave - Living Life on His Own Terms

A Class of Their Own

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Creating a Positive Work Environment Based on Karma and Personal Creativity

The chapter highlights the significance of cultivating a positive work environment at an agency through the concept of 'karma,' focusing on giving back to clients and creating a unique atmosphere for employees. It contrasts this approach with traditional ad agencies, emphasizing creativity and client satisfaction over strict adherence to brand values.

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