Nintendo's Console Evolution: The Wii Era

This chapter explores Nintendo's rise and challenges during the evolution of its consoles, particularly focusing on the Wii as a pivotal success amid market struggles following the N64 and GameCube. It addresses the strategic shifts towards innovation with motion controls, the impact of cultural factors, and the role of franchises like Pokémon in maintaining relevance. Additionally, the chapter reflects on the dynamics of competition in the gaming industry during this transformative period, including leadership changes at Nintendo.

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TCW Podcast Episode 239 - Nintendo: Wii Were Struggling

Nintendo’s struggle for cultural relevance in the lead-up to the Wii was marked by the N64’s poor fit for Japanese homes and the GameCube’s failure to outsell even the fledgling Xbox globally. Internally, a power struggle unfolded as Hiroshi Yamauchi prepared to retire. Former Sharp executive Atsushi Asada was brought in and became Executive Vice President and later Chairman of the Board. Satoru Iwata, whom Yamauchi saw great potential in, was appointed president of HAL Laboratory as part of a Yamauchi-backed bailout and ultimately succeeded Yamauchi as president of Nintendo. Minoru Arakawa was passed over, removed from the board, and after his retirement, replaced at Nintendo of America by Tatsumi Kimishima, who was later placed on the board himself, giving credence to the idea that Arakawa was pushed aside in favor of Iwata. We explore how, despite not facing financial collapse, Nintendo risked losing its creative identity after two struggling consoles and Sony's rising threat to its handheld dominance.

Iwata Asks Interviews: https://iwataasks.nintendo.com/

Simpsons all you can eat Court Case: https://www.youtube.com/watch?v=CqT-AvswCZo

TCW 153 - Nintendo Playing with Cards: https://podcast.theycreateworlds.com/e/nintendo-playing-with-cards/

TCW 154 - Nintendo Playing with Controversy: https://podcast.theycreateworlds.com/e/nintendo-playing-with-controversy/

TCW 155 - Nintendo Playing with Toys: https://podcast.theycreateworlds.com/e/nintendo-playing-with-toys/

TCW 014 - Nintendo Playing with Power: https://podcast.theycreateworlds.com/e/nintendo-playing-with-power/

TCW 128 - Nintendo in 1985: https://podcast.theycreateworlds.com/e/nintendo-in-1985/?utm_source=chatgpt.com

TCW 037 - Nintendo and Gumpei Yokoi: https://podcast.theycreateworlds.com/e/nintendo-and-gunpei-yokoi/

TCW 063 - Lawsuits for Nintendo: https://podcast.theycreateworlds.com/e/lawsuits-for-nintendo/

TCW 068 - SEGA vs Nintendo Round 1: https://podcast.theycreateworlds.com/e/sega-vs-nintendo-round-1/

TCW 069 - SEGA vs Nintendo Round 2: https://podcast.theycreateworlds.com/e/sega-vs-nintendo-round-2

TCW 070 - SEGA vs Nintendo Round 3: https://podcast.theycreateworlds.com/e/sega-vs-nintendo-round-3