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GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay

The GTMnow Podcast

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The Future of Revenue Technology Stacks

This chapter explores the evolution of revenue technology and the critical need for businesses to develop in-house solutions tailored to their unique operational needs. The speaker discusses the integration of marketing and revenue operations, emphasizing a unified data model that fosters collaboration and enhances user experiences. Additionally, there is a critique of current CRM platforms, highlighting the need for innovation and smarter AI applications that truly support users' workflows.

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