Media Consumption Shifts

For centuries, it was often understood that "seeing was believing" -- while people might embellish a story, and write whatever falsehoods they wished, visually witnessing an event was solid proof of what actually happened in any given situation. Yet this no longer holds true in the modern age. Photographs have been faked since, well, the invention of photography, and video followed shortly thereafter. However, new technology is enabling the creation of fake video with an unprecedented level of sophistication and believability. So what happens when we can no longer believe our own eyes? How will the world react to the rise of the Deep Fake?

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