The Importance of Personalization in the Herald Homepage

There is a, we get more feedback than ever now, but I would argue too much in the social media era and often there are these sort of critiques of stories that become kind of memes. But my answer to that is always that that is ultimately a reflection of audience demand. We have started personalizing some of the spots there. So you will now be being delivered stories in a couple of those spots that others aren't getting delivered. And we also have a recommended recommendation spot which is also bespoke to you personally. That's ultimately like a sort of a tick tock off a notification of news, like a 4U page.